The signature that defines Matitanera

Francesco Zavattari: an international vision at the service of your business

When you choose Matitanera, you bring into your company the vision, method and signature of Francesco Zavattari, an internationally recognised artist and designer:

• Over 20 years of international career

• ArtWorks present in more than 40 countries

• Over 600 publications in international press

Why the Zavattari signature makes the difference
• It is not just about aesthetics

Every formal, chromatic and material choice responds to a precise objective of communication and business

• Non è creatività fine a sé stessa

It is a method built over more than twenty years of work on hundreds of concrete projects for companies, institutions and international brands

• It is not only Made in Italy

It is a globally recognised signature, with an active and continuous presence from Europe to China and the United States

Bringing the Zavattari signature into a project means acquiring international authority, a distinctive vision and deep coherence

Who is Francesco Zavattari

• International Artist and Designer

Over 40 solo exhibitions across China, the United States and Europe. Painting, public installations and interior design where art, material and function coexist organically

• Authorial Photographer and Colour Expert

He has documented museums and international cultural institutions with technical rigour and narrative sensitivity

• Creator of the Cromology Color Vision, Official colour palette for the Italian colour major Cromology Italia, with bespoke consultancy projects worldwide

• Entrepreneur and Ecosystem Builder, founder and Managing Director of Matitanera Srl, he transformed artistic research into a structured system capable of generating organisation, work and shared economic value

The numbers behind an international career

• 600+ articles and publications

 Italian and international press, specialised magazines and industry media

• Works present in over 40 countries

 Private collections, museums, public and corporate spaces

• Operational presence in more than 10 countries

 Active collaborations and ongoing projects

• Global Ambassador VeryLux

 Works exhibited in over 600 stores across China

• Over 20 years of activity

An uninterrupted journey across art, design and entrepreneurship

Francesco Zavattari and China

China represents one of the most significant chapters of his international journey

As Global Ambassador for VeryLux, his image and works are present in over 600 stores throughout China, as well as in public and institutional contexts.

His chromatic research has contributed concretely to influencing trends in the Chinese market in recent years, through meetings, tours and direct collaborations with companies and local audiences

Francesco Zavattari and the United States

The United States represent a strategic area of growth with an increasingly structured presence. 2024 marked a significant acceleration: an official photographic tour with major museum institutions in Arizona (Phoenix) and the consolidation of his presence in New York through close collaboration with his curator Hope Pallis.

The series “The Empire State - Orbiting New York” received strong recognition during his solo exhibition in Tribeca and its SoHo chapter, alongside other key initiatives that helped build a direct network of relationships with collectors, industry professionals and the public, including events at FIAO Il Centro in Brooklyn.

New York is now an operational base for continued development in the United States

Colour as a strategic vision

For Francesco Zavattari, colour is not decoration, but language.

The Cromology Color Vision was conceived as a synthesis of cultural research, international experience and concrete application within architecture, design and interior spaces.

Within Matitanera, this expertise translates into bespoke colour consultancy for companies, public spaces and private residences worldwide

Art, business and shared vision

Francesco Zavattari’s path has always been deeply intertwined with entrepreneurship

His artistic research gave rise to a system that has grown over time into Matitanera Srl: a structure capable of transforming cultural and creative vision into organisation, method and continuity. An ecosystem that carries his signature, yet lives through the contribution of many people and constant collaboration alongside businesses

Areas of practice

• Public art and installations

. Monumental works for urban and institutional spaces

. Site-specific projects engaging with architecture and social context

• Interior design and hospitality

. Projects for hotels, high-end residences, showrooms and retail spaces

. Complete artistic direction from concept to execution

• Corporate identity e brand design

Visual identities, art direction and strategic consultancy for international companies and brands

• Authorial photography and documentation

 . Photographic services for museums, cultural institutions and corporate environments

. Portrait, product and architectural photography

• Colour consultancy and proprietary palettes

 . Development of chromatic systems for brands, products and spaces

. Cultural research applied to the market

Bring the Zavattari signature into your project

Every Matitanera project carries the creative direction and vision of Francesco Zavattari.

From brand design to interiors, from strategy to execution, his signature ensures coherence, international recognisability and lasting value